Is Your Brand Legally Safe?
Is Your Brand Legally Safe?
Bahut log business start karte hi naam final kar lete hain,
logo banwa lete hain, visiting card print kara lete hain,
aur social media handle secure kar lete hain.
Unhe lagta hai brand safe ho gaya.
Lekin reality thodi alag hai.
Agar aapne apna brand name legally protect nahi kiya,
toh kal koi aur us par legal claim kar sakta hai.
Chaliye simple language me samajhte hain.
Brand Ka Real Owner Kaun Hota Hai?
Sirf naam use karna kaafi nahi hota.
Legal protection tab milti hai jab aap trademark application file karte hain
aur uska registration lete hain.
Agar kisi ne aapke brand name ka trademark pehle file kar diya,
toh aapko future me legal issue face karna pad sakta hai.
Kya Sirf Use Karne Se Right Mil Jata Hai?
Thoda bahut common law right mil sakta hai,
lekin registered trademark holder ki position strong hoti hai.
Woh:
Notice bhej sakta hai
Aapko naam use karne se rok sakta hai
Damages claim kar sakta hai
Agar aapne registration nahi karaya,
toh defence weak ho sakta hai.
Sabse Common Galti Kya Hai?
Log pehle marketing par paisa kharch karte hain.
Brand build karte hain.
Website, packaging, ads sab bana dete hain.
Lekin trademark file nahi karte.
Phir jab legal notice aata hai,
tab samajh aata hai ki protection pehle lena chahiye tha.
Trademark Register Karne Se Kya Fayda?
Exclusive right milta hai
Brand copy hone se bachata hai
Franchise ya expansion easy hota hai
Investor aur customer trust badhta hai
Legal protection strong hoti hai
Brand ek legal asset ban jata hai.
Safe Kaise Rahein?
Business start karte hi:
Name availability search karao
Correct class identify karo
Trademark application file karo
Status regularly monitor karo
Early filing hi sabse strong protection hai.
Conclusion
Brand naam sirf identity nahi hai.
Wahi aapki reputation aur goodwill hai.
Agar legally protect nahi kiya,
toh risk hamesha rahega.
Smart entrepreneur pehle protection leta hai,
phir promotion karta hai.
Written by:
Abhishek Gupta
Chartered Accountant
Office No. 19, Sagar Building, 4th Floor, Plot-327,
Narshi Natha Street, Masjid Bunder (West),
Mumbai – 400009
📞 9324776120
🌐 www.consultguruji.com
