Startup Ke Liye Trademark Strategy – Common Mistakes

🚀 Startup Ke Liye Trademark Strategy – Common Mistakes

Startup shuru karte waqt founders funding, marketing aur product par focus karte hain — lekin Trademark strategy ko ignore kar dete hain.
Yahi galti future me brand loss, legal notice ya rebranding tak le ja sakti hai.

Chaliye dekhte hain common trademark mistakes jo startups karte hain 👇

❌ Common Trademark Mistakes (Startups Ke Liye)

1️⃣ Trademark Search Nahi Karna

Bahut se startups bina check kiye brand name use karna start kar dete hain.

⚠ Result:

• Similar trademark mil jata hai

• Legal notice ya objection aa jata hai

✅ Solution: Brand finalize karne se pehle proper trademark search karein.

2️⃣ Galat Trademark Class Choose Karna

Wrong class me trademark apply karna most common mistake hai.

⚠ Result:

• Trademark protection useless ho jaati hai

• Objection / rejection ka risk

✅ Solution: Business activity ke hisaab se correct class select karein (future scope bhi dekhein).

3️⃣ Sirf Logo Trademark Karwana

Startups aksar sirf logo (device mark) register karwate hain.

⚠ Problem:

• Brand name fully protected nahi hota

✅ Best Strategy:
👉 Wordmark + Device Mark dono register karwana

4️⃣ Late Trademark Filing

Brand pehle launch, marketing pehle — trademark baad me.

⚠ Result:

• Koi aur pehle trademark file kar sakta hai

• Brand change karna pad sakta hai

✅ Solution:
👉 Brand decide hote hi “TM” ke saath apply karein.

5️⃣ Objection / Opposition Ko Ignore Karna

Trademark objection aane ke baad reply nahi karte.

⚠ Result:

• Application abandoned ho jaati hai

✅ Solution:
👉 Time limit ke andar strong reply file karein.

6️⃣ Business Structure Change Ke Baad Update Nahi Karna

Individual se Company ban gaye, par trademark update nahi kiya.

⚠ Risk:

• Ownership dispute

• Legal issue future me

✅ Solution:
👉 Trademark Assignment / Transfer karwayein.

💡 Smart Trademark Strategy for Startups

✔ Unique brand name choose karein
✔ Early trademark filing karein
✔ Correct class + future planning
✔ Regular status check karein
✔ Expert guidance lein

📢 Conclusion

Startup ke liye trademark sirf legal formality nahi,
👉 Brand ka foundation hota hai.

Galtiyan avoid karoge to:
✅ Brand safe rahega
✅ Investors ka trust badega
✅ Business smoothly grow karega

Written by:
Abhishek Gupta
Chartered Accountant
Office No. 19, Sagar Building, 4th Floor, Plot-327,
Narshi Natha Street, Masjid Bunder (West),
Mumbai – 400009
📞9324776120
🌐 www.consultguruji.com