Wordmark Aur Device Mark Mein Kya Difference Hai? Kaunsa Better Hai?
Wordmark Aur Device Mark Mein Kya Difference Hai? Kaunsa Better Hai?
Trademark register karte time sabse common confusion hota hai Wordmark aur Device Mark ke beech. Dono alag-alag type ke trademarks hote hain aur dono ka use situation par depend karta hai.
Wordmark Kya Hota Hai?
Wordmark me sirf brand name ke words protect hote hain, bina kisi design, logo ya font ke.
Example:
Google, Nike, Tata (sirf naam)
Wordmark ke Fayde:
-
Brand name par strong protection
-
Naam ko kisi bhi font ya style me use kar sakte ho
-
Future me logo change karne ki full freedom
-
Legal protection zyada wide hoti hai
Device Mark Kya Hota Hai?
Device Mark me logo, design, symbol aur style ke saath trademark register hota hai.
Example:
Nike ka swoosh logo, Apple ka apple icon
Device Mark ke Fayde:
-
Logo aur design dono secure hote hain
-
Visual identity strong hoti hai
-
Branding aur marketing me helpful
Wordmark Aur Device Mark Mein Main Difference
| Point | Wordmark | Device Mark |
|---|---|---|
| Protection | Sirf brand name | Name + logo/design |
| Font change | Allowed | Allowed nahi |
| Logo change | Koi issue nahi | Naya registration chahiye |
| Legal strength | Zyada strong | Limited |
| Future safety | Better | Risk ho sakta hai |
Kaunsa Better Hai?
-
Agar aap long-term brand build kar rahe ho → Wordmark better
-
Agar aapka logo unique aur fixed hai → Device Mark useful
-
Best strategy: Dono register karwana (Wordmark + Device Mark)
Final Tip
Startup aur businesses ke liye Wordmark trademark sabse safe option hota hai. Baad me logo popular ho jaye to Device Mark bhi apply kar sakte ho.
Written by:
Abhishek Gupta
Chartered Accountant
Office No. 19, Sagar Building, 4th Floor, Plot-327,
Narshi Natha Street, Masjid Bunder (West),
Mumbai – 400009
📞9324776120
🌐 www.consultguruji.com
